Wonderfun - Ten Brands, One Mission: Extraordinary Toys

We’re like the Willy Wonka of Playtime! Surreal Brands designs, manufactures, and markets toys for every age and any stage. Whether they’re going through a princess phase or becoming an archeologist, we are committed to nurturing children’s innate creativity by offering an extraordinary range of products through our 10 distinct brands. Order directly from our website or become a distributor by visiting our wholesale portal here.

2020
During the year we were all stuck at home, the silver lining emerged when we launched with innovative science kits and arts and crafts supplies, marking the beginning of our journey into imaginative play and educational exploration.
2022
Like a kid on the last day of school, we excitedly expanded our offerings to include gardening tools, archaeology kits, jewelry boxes, light-up soccer balls, and a variety of action packed toys. Unlocking a world of endless possibilities for children everywhere.
2024
As we move forward, our commitment remains strong. We invite you to rediscover your inner child through our extraordinary range of brands. Join us in empowering children to realize their full playful potential and embrace the joy of creative discovery.
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At Wonderfun, our mission is laser-focused: to empower kids reach their full playful potential.

How do we achieve this? We're thrilled you asked!

As a toy company we’re playful at heart, yet we're equally serious about our core value of crafting extraordinary products. You see, at Wonderfun, we recognize that children are inherently imaginative. However, as adults, we can sometimes accidentally suppress their creativity. Whether they’re digging to Australia in the back garden, going wild with lipstick, or doodling modern art on walls, our typical response tends to be overly critical.

That's why we decided to spark their natural curiosity by offering the most inventive toys imaginable. Our aim is to encourage children to freely express their creativity and explore the limitless possibilities of play. By fostering a playful childhood, we believe we can nurture the next generation of happy, well-rounded, and problem-solving adults!

Introducing the Innovative Creators Behind Our Products

Get ready to meet the exceptional minds behind our extraordinary toys! At Surreal, our team is made up of adults who are somewhat in denial about growing up - which is a BIG advantage when it comes to designing top-notch toys and kits for kids. We thrive on collaboration and moments of inspiration, ensuring each product leaves a positive impact on young minds.

What sets us apart? We don't just create toys; we innovate with real feedback from children of all ages, ensuring every idea sparks curiosity and hours of playtime. Dive into our team's unique talents, discover their contributions, and see how together, we inspire the next generation to explore, learn, and play.